description

Historias: Stories of El Paso
A virtual exhibition curated by our community

Courtesy of: James Shaheen
Title: Shaheen’s Company History
Historias Type: Photograph

Imported Rug Company was established by Jamil Shaheen in 1930 in Midland, Texas. After a while, he decided to move his store to El Paso, Texas and he called his brother, Saad Shaheen (pictured above displaying a rug), from Syria to help him with this new store in El Paso. The business was incorporated to Shaheen’s Imported Rug Company Inc. in 1979. Today, the company is known as Shaheen’s Carpets and Oriental Rugs. Shaheen’s Carpets and Oriental Rugs is a dealer of oriental handmade rugs and machine-made rugs and carpeting. Shaheen’s Carpets and Oriental Rugs was among the first progressive El Paso business firms, serving El Paso and surrounding areas in the USA and Mexico. In the 1950’s, Saad Shaheen moved the store to Montana Avenue. Now, by 1971 Saad’s son, James Shaheen, started to help his dad with the business while also preparing to some day take over this family business. In 1975, the first commercial for Shaheen’s Carpets and Oriental Rugs was aired. This commercial would feature the company’s timeless jingle and logo on it. The logo, which remains as the company logo to this day, depicts a young James Shaheen flying on magic carpet. Once the commercial would near the end, it would be followed by a jingle that was made famous by Shaheen’s Carpets and Oriental Rugs which is, “A home without a rug, is like a kiss without a hug.” Throughout its early years the store changed locations many times until finally, in 1978, Shaheen’s Carpets and Oriental Rugs settled at its most recognized and famous store in El Paso which is located on 415 Montana Avenue. Shaheen’s Carpets and Oriental Rugs stayed at this store for about 30 years and was at its prime during these years. Throughout these years is when the company grossed around 2 million in sales for their rugs and carpets. Shaheen’s Carpets and Oriental Rugs had a lasting impact on El Paso and its community through its many sales and memories made. Even today, you could walk into many peoples houses in El Paso and there is a good chance they will have a rug from Shaheen’s Carpets and Oriental Rugs.

Uploaded on 06.04.2020 by El Paso Museum of History

Central / Downtown, (2020 - 2029), Cultural Heritage

  • Historias
  • Business
  • Meet El Pasoans

Your comment will be visible after the El Paso Museum staff has reviewed it. This usually happens within 24 hours.

Thank you for your comment

Historias: Stories of El Paso - Virtual Exhibition

Report this entry

Choose the most important reason for this report

Your name

Your email address

Optional detail

Thank you for your report

More from the same community-collection

2020 Gay Pride El Paso Social-Distance Parade

Dede Camacho, Rumor, and Michael "Barbie" Reyes at the 2020 Gay Pride El Paso Social-Distance Parade on June 6, 2020....

2020 Gay Pride El Paso Social-Distance Parade

The 2020 Gay Pride El Paso Social-Distance Parade was mandated as "socially distant" due to the Coronavirus outbreak of 2020....

2020 Gay Pride El Paso Social-Distance Parade

The 2020 Gay Pride El Paso Social-Distance Parade was mandated as "socially distant" due to the Coronavirus outbreak of 2020....

2020 Gay Pride El Paso Social-Distance Parade

Dede Camacho, Rumor, and Michael "Barbie" Reyes at the 2020 Gay Pride El Paso Social-Distance Parade on June 6, 2020....

2020 Gay Pride El Paso Social-Distance Parade

Dede Camacho and Michael "Barbie" Reyes at the 2020 Gay Pride El Paso Social-Distance Parade on June 6, 2020.

2020 Gay Pride El Paso Social-Distance Parade

Youth participants with Michael Reyes, better known as Barbie, at the 2020 Gay Pride El Paso Social-Distance Parade on June...

2020 Gay Pride El Paso Social-Distance Parade

Michael Reyes, better known as Barbie, was the Principal Coordinator of the 2020 Gay Pride El Paso Social-Distance Parade on...

2020 Gay Pride El Paso Social-Distance Parade

Drag Queens Dede Camacho and Rumor in the 2020 Gay Pride El Paso Social-Distance Parade on June 6, 2020.

2020 Gay Pride El Paso Social-Distance Parade

Participant of 2020 Gay Pride El Paso Social-Distance Parade with Michael Reyes, better known as Barbie, who was also the...

2020 Gay Pride El Paso Social-Distance Parade

Participant of 2020 Gay Pride El Paso Social-Distance Parade with Michael Reyes, better known as Barbie, who was also the...

2020 Gay Pride El Paso Social-Distance Parade

Amigo Man in 2020 Gay Pride El Paso Social-Distance Parade on June 6, 2020.


...

2020 Gay Pride El Paso Social-Distance Parade

Participant of 2020 Gay Pride El Paso Social-Distance Parade with Drag Queen Rumor on June 6, 2020.

2020 Gay Pride El Paso Social-Distance Parade

Participant with Dede Camacho of 2020 Gay Pride El Paso Social-Distance Parade with Drag Queen Dede Camacho on June 6,...

2020 Gay Pride El Paso Social-Distance Parade

Participant of 2020 Gay Pride El Paso Social-Distance Parade with Michael Reyes, better known as Barbie, who was also the...

2020 Gay Pride El Paso Social-Distance Parade

Participants of 2020 Gay Pride El Paso Social-Distance Parade on June 6, 2020.


The...